Bangkala District, Jeneponto Regency in Sulawesi South Is an area where salt is one of the businesses that is still being carried out by the surrounding community to this day because the raw materials for producing salt are easy to find, including ponds and brine which are very abundant as the main ingredients for making salt. salt. The local salt business in Bangkala District, Jeneponto Regency, in order to develop, requires the formulation of an appropriate strategy. The purpose of this research is to determine local salt business development strategy in Bangkala District, Jeneponto Regency. This type of research is qualitative research and SWOT analysis. Based on the analysis it was concluded that the strategies that can be used in developing local salt businesses in Bangkala District, Jeneponto Regency First Quality of human resources for salt farmers by providing training on how to produce, digital marketing, and promotion by utilizing social media candone. Second Technology Production can be used to improve quality and quantity of salt Third need the right financing model for salt farmers so that they are no longer constrained by capital in producing salt.

Amien Dhaneswara Al, & Adrienne Farah.

Tantangan dan Potensi GaramNasional. Perhimpunan Pelajar Indonesia se-Dunia.

Dhika Amalia Kurniawan, M. Z. (2019).

Strategi Pengembangan Wisata

Kampoeng Durian Desa Ngrogung Kecamatan Ngebel Ponorogo Melalui Analisis Matriks IFAS dan EFAS. Al-Tijarah, 5 (2), 93-103.

Freddy Rangkuti, Analisis SWOT: Teknik

Membedah Kasus Bisnis, (Jakarta:

PT Gramedia Pustaka Utama, 2008), hal. 19-20

Hasri Aini Amran, 2022. Pelaksanaan

Program Pengembangan Usaha GaramRakyat (Pugar) Di Kecamatan Bangkala Kabupaten Jenepotno Sulawesi Selatan.

I Nengah Widiana Putra, B. P. (2019).

Perumusan Strategi Pemasaran Bali Ragam Busana Dengan Metode Quantitative Strategic Planning Matrix (QSPM). e-proceeding of engineering, 6 (2), 7317-7324.

Indah Setiawati, 2020. Strategi

Pengembangan Usaha Garam Rebus Di Kabupaten Brebes. KOLANO: Journal of Multi-Disciplinary Sciences, Volume 1, No. 01

Jayani, D. H. 2019. Impor Garam Lebih

Tinggi daripada Produksi Garam Nasional.https://databoks.katadata.co.id/datapublish/2019/09/24/impor-garam-lebih-tinggi daripada-produksi-garam-nasional# Diakses pada tanggal 1 Juli 2020

Putra, A. dan Basri, H. 2019.

Representasi Kehidupan Sosial Ekonomi Pelaku Usaha Mikro Kecil Menengah (UMKM) Dikawasan Objek Wisata Percandian Muaro Jambi-Provinsi Jambi. Jurnal Bisnis, Manajemen dan Perbankan. Vol. 5, No. 1.

Palin, Sulistiono, Krisanti, 2022. Kondisi

Perairan dan gGaram pada Tambak

Garam di Kecamatan Bangkala,Kabupaten Jeneponto. urnal Teknologi Perikanan dan Kelautan Vol. 13 No. 1

KONDISI PERAIRAN DAN GARAM PADA TAMBAK GARAM DI KECAMATAN BANGKALA,

KABUPATEN JENEPONTO

KONDISI PERAIRAN DAN GARAM PADA TAMBAK GARAM DI KECAMATAN BANGKALA,

KABUPATEN JENEPONT

Pandji Anoraga, Pengantar Bisnis:

Pengelolaan Bisnis Dalam Era-Globalisasi, (Jakarta: Rineka Cipta, 2011), 66.

Philip Kolter, dan Kevin Lane Keller,

Manajemen Pemasaran, (Jakarta: Indeks, 2009), hal.63.

Sutopo H.B. 2002. Metodologi Penelitian

Kualitatif. Sebelas Maret University Press, Surakarta.