PARTIAL LEAST SQUARE ANALYSIS OF IMPACT OF PROMOTION ON PURCHASE INTENTION CONSUMER TRUST AS MEDIATION
Abstract
Keywords
Full Text:
PDFReferences
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice.Hall.
Ajzen , I. (1991) .The theory of planned behaviour. Organizational Behavior and Human Decision Processes 50 pp. 179–211
Bhattacherjee, A. (2002). Individual trust in online firms: scale develop-ment and initial test, Journal of Management Information Systems 19 (1) 211–242.
BOK, D. (2019). The Influence of Students. The Struggle to Reform Our Colleges, 16(September), 59–67. https://doi.org/10.2307/j.ctvc7722f.8
Caulfield, B.,(2012). The Theory of Planned Behaviour. Retrieved October 30, 2014, from A Trinity College Dublin Website: http://www.tcd.ie/civileng/Staff/Brian.Caulfield/T2%20-%20Transport%20Modelling/The%20Theory%20of%20Planned%20Behaviour.pdf
Dehua, H., Lu, Y., & Zhou, D. (2008). Empirical Study of Customers' Purchase Intention in C2C Ecommerce.Tsinghua Science and Technology, 13(3), 287-292. https://doi.org/10.1016/S1007-0214(08)70046-4
Duffett, R.G (2014) Facebook advertising’s influenceon intention-to-purchase andpurchase amongst Millennials. Internet ResearchVol. 25 No. 4, 2015pp. 498-526 DOI 10.1108/IntR-01-2014-0020
Fishbein, M., & Ajzen, 1. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison.Wesley
Forrester, US e-business Overview, (2008): 2003–2008, July 25, 2003.
Grabosky, P. (2001). The nature of trust online, The Age, 2001, pp. 1–12.
Iskamto,D(2020). Role of Products in Deter-mining Decisions of Purchasing. Jurnal Inovasi Bisnis 8 (2020) 200-207
Jiang,Yuanchun.,Shang,Jennifer.,Liu,Ye zheng dan May,Jerold.(2015), Redesaigning promotion strategy for e-commerce competitiveness through pricing and recommendation .Journal of Information Production Economics, 167, 257-270
Katadata (2019). Website [Online]. https://databoks.katadata.co.id/data publish/2019/09/03/shopee-jadi-e- commerce-paling-top-dari-masa- ke-masa. [diakses pada 14 juni 2020 pukul 15.00].
Kemendikbud(2019).Website[Online].https://pddikti.kemdikbud.go.id/data_pt/MkU2MjlCMTUtOTBCMC00MDAxLTk1RDAtMDI2QTMwQzhEODE0 [diakses pada 14 juni 2020 pukul 15.30].
Kim, D.J. Sivasailam, N. Rao, H. R. (2004). Information assurance in B2C websites for information goods/services, Electronic Markets 14 (4) (2004) 344–359.
Kim, D.J. Ferrin, D.L, Rao, H.R. (2007). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems 44 544–564.
Kotler, P. (2005). Manajemen Pemasaran Edisi kesebelas Jilid 2, Indeks, Jakarta.
Kotler, P. & Armstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi12. Jilid 1. Jakarta: Erlangga.
Kotler, P. &Armstrong, G. (2014). Prinsip-prinsip Manajemen Pemasaran. Edisi 14, Jilid 1. Jakarta : Erlangga.
Ling, K.C., Lau Teck Chai., Tan Hoi Piew (2010) The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research · June 2010. DOI: 10.5539/ibr.v3n3p63
Lwin,M.O. (2015) Jochen Wirtz, Andrea J.S. Stanaland The privacy dyad Antecedents of promotion- and prevention focused online privacy behaviors and the mediating role of trust and privacy concern. Internet Research Vol. 26 No. 4 (2016) pp. 919-941. DOI 10.1108/IntR-05-2014-0134
Mansori et al., (2012) S. Mansori, C.B. Liat, L.H. Shan. A Study of E-Shopping Intention In Malaysia: The influence of Generation X and Y. Australian Journal of Basic and Applied Sciences, 6 (2012), pp. 28-35
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), 709-734.
McKnight, D.H. Cummings, L.L. Chervany, N.L. (1998). Initial trust formation in new organizational relationships, Academy of Management Review 23 (3) 473–490.
Nguyen Dong Phong, Nguyen Huu Khoi, Angelina Nhat-Hanh Le, (2018) "Factors affecting mobileshopping: a Vietnamese perspective", Journal of Asian Business and Economic Studies,https://doi.org/10.1108/JABES-05-2018-0012.
Nursyirwan, V., Pamulang, U., Ardaninggar, S.S., Pamulang, U., (2020). the Factor Analysis That Influence the Student Purchase the Factor Analysis That Influence the Student Purchase Intention in Shopee E- Commerce. Econ. Account. J. 3, 118–129.
Nursyirwan, V.I., Ardaninggar, S.S., Septiningrum, L.D., Gustiasari, D.R., Hasan, J.M., (2020). Implementasi Strategi Pemasaran dalam Meningkatkan Volume Penjualan. J. PkM Pengabdi. Kpd. Masy. 3, 238. https://doi.org/10.30998/jurnalpkm.v3i2.5077
Pavlou, P.A. Fygenson, M. (2006). “Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior", MIS Quarterly 30 (1) 115–143.
Website(online)(2020)https://teknologi.bisnis.com/read/20201110/101/1315765/apjii-1967-juta-warga-indonesia-sudah-melek-internet (diakses pada 24 jan-uari 2021 3.25 PM)
Website(online)(2020)https://datareportal.com/digital-in-indonesia (diakses pada 24 januari 2021 7.16 PM)
DOI: https://doi.org/10.35314/inovbiz.v9i1.1792
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Vivi Iswanti Nursyirwan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This Journal has been listed and indexed in :
Copyright of Jurnal Inovasi Bisnis (p-ISSN : 2338-4840, e-ISSN : 2614-6983)
Inovbiz: Jurnal Inovasi Bisnis is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri BengkalisÂ
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711Â
E-mail: inovbiz@polbeng.ac.id