In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statement both positive and negative made by potential, actual, or past consumers about a product or company made to a large number of people or institutions via the internet (Hennig-Thurau, 2004 in Prasad, et al, 2017) . This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media as a medium to promote the uniqueness of existing attractions. This study examines the effect of Electronic Word Of Mouth (E-WOM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. The findings in this study indicate the influence of Electronic Word Of mouth (E-Wom) on the decision to visit tourists. The limitation in this study is only using a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get more diverse responses. From the results of the research obtained, it shows that Ewom's assessment is still in the good category so that it can be improved to be very good by increasing the productivity of the content created and conducting periodic research to find out the effectiveness of the influence of Electronic Word of Mouth.

Adhi, I., NP, M., & Shanti, P. (2016). THE EF-FECT OF PSYCHOLOGICAL FACTORS ON VISITING DECISIONS (Survey of Visitors to Batu Secret Zoo Jawa Timur Park 2). Journal of Busi-ness Administration S1 Universitas Brawijaya, 30(1), 35–43.

Aprilia, F., & Kusumawati, A. (2021). Influence of Electronic Word of Mouth on Visitor's Interest to Tourism Destinations. Journal of Asian Finance, Economics and Business, 8(2), 993–1003. https://doi.org/10.13106/jafeb.2021.vol8.no2.0993

Ara Eti, I., Horaira, MA, & Bari, MM (2021). Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19. International Journal of Research in Business and Social Science (2147-4478), 10(1), 28–37. https://doi.org/10.20525/ijrbs.v10i1.11011

Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information and Management, 56(2), 236–248. https://doi.org/10.1016/j.im.2018.09.002

Darma, GS, & Swari, DAKBA (2019). Cross-Generation Trust in the Use of Social Media and Electronic Word of Mouth Dewa Ayu Ketut Bin-tang Arbina Swari (1) Gede Sri Darma (2). Busi-ness, Journal of Management, 16(4), 145–161.

Diego, S., Pongsatorn Tantrabundit, B., Jamrozy, U., Rachna Kumar, C., & Chung, WV (2015). How Online Review and Rating Systems Affect Online Consumer Buying Behavior in the Hotel Industry. ProQuest LLC, 1–267. https://search-proquest-com.ezaccess.library.uitm.edu.my/abicomplete/docview/1677543891/481F631B4081436APQ/1?accountid=42518

Fauzi, VP (2016). Utilization of Instagram as Social Media Marketing Er-Corner Boutique in Building Brand Awareness in Pekanbaru City. 3(1), 1–15.

Goyette, I., Ricard, L., & Bergeron, J. (2010). e-WOM Scale : Word-of-Mouth Measurement Scale for e-Services Context *. 23, 5–23.

Gretzel, U. (2016). The Visual Turn in Social Media Marketing.

Gupta, G. (2019). Inclusive Use of Digital Marketing. Springer Singapore. https://doi.org/10.1007/978-981-13-3329-3

Hennig-thurau, T., Eifler, V., Hennig-thurau, T., Gwinner, KP, & Gremler, DD (2004). Electronic Word-Of-Mouth Via Consumer-Opinion Platforms : What Motivates Consumers To Articulate Themselves On The Internet? 18(1). https://doi.org/10.1002/dir.10073

Herman, LE, & Athar, HS (2018). Social Media Marketing Model Development and Visiting Decisions: A Conceptual Approach. J-Ika, 5(2), 147–155. https://doi.org/10.31294/kom.v5i2.4688

Junanto, J. (2020). Differences in Perceptions of Overseas Male and Female Tourists on Tourism Safety and Security in the City of Yogyakarta. Tourisma: Journal of Tourism, 2(2), 88. https://doi.org/10.22146/gamajts.v2i2.56855

Kemenparekraf. (2020). Ministry of Tourism Performance Report. Kemenparekraf.Go.Id, iii. https://www.kemenparekraf.go.id/post/laporan-accountability-kinerja-kemenparekrafbaparekraf

Kotler Keller. (2016). A Framework For Mar-keting Management (Vol. 148).

Lumsdaine, AA, & T, BJ (2016). The Effects of Mass Communications : A Review.

Melissa N. Clark. (2017). Article information : Brand Community Integration and Satisfaction with Social Media Sites : A Comparative Study Melissa N . Clark Associate Professor of Market-ing Coastal Carolina University P . O. Box 261954 Conway, SC 29528-6054 Hulda G. Black Assist.

Natascha Santhi Irawan. (2019). Influence of Instagram on Millennial Generation's Visiting Decisions for Foreign Tourists to Bali. 9(1), 165–170.

Nurhamidah, M. (2016). Analysis of the Effect of City Branding and Word Of Mouth on Visiting Interests and Their Impact on Tourist Visiting Decisions to the City of Bandung: Vol. III (Issue 2).

Poluan, JG, Influence, MMK, Personal, F., Fac-tors, P., Dan, P., Psychological, F., & Decisions, T. (2021). The Influence of Personal Factors and Psychological Factors on Decisions to Visit For-eign Tourists at Tourism Objects in Tomohon City, North Sulawesi Province. EMBA Journal: Journal of Economic Research, Management, Business And Accounting, 9(1), 23–33. https://doi.org/10.35794/emba.v9i1.31718

Rachmaniar, A., Fatahillah, F., Brillian, G., & Hanifah, I. (2021). Hotel Industry Outlook 2021. www.inventure.id

Russeffendi, ET (2010). Fundamentals of Re-search in Education and Other Non-Exact Fields. Bandung: Tarsito

Rozalena, A. (2020). Creative content on the digital campaign of tokopedia “seller story.†Journal of Communication: Malaysian Journal of Communication, 36(4), 157–171. https://doi.org/10.17576/JKMJC-2020-3604-10

Rusmiati, NN, Sugiati, GA, & Soraya, D. (2017). Analysis of Effect Product Differentization , Ser-vice Differentization and Image Differentization on Visiting Decision. 9(27).

Salmiah. (2021). Online Marketing. In An-gewandte Chemie International Edition, 6(11), 951–952.

Saputra, DH, Sutiksno, DU, Kusuma, AHP, Ro-mindo, Wahyuni, D., Purnomo, A., & Simarmata, J. (2020). Digital Marketing: Business Communi-cation Made Easier. In Housing Law (Issue Feb-ruary 2021).

Sugihamretha, IDG (2020). Policy Response: Mitigation of the Impact of the Covid-19 Outbreak on the Tourism Sector. Journal of Development Planning: The Indonesian Journal of Development Planning, 4(2), 191–206. https://doi.org/10.36574/jpp.v4i2.113

Sugiyono PD, (2018) Quantitative and Quali-tative Research Methods and R&D: Alfabeta, CV.

Sujibto, BJ, & TS, SS (2021). From Nature To Showing Off: The Meaning And Motivation Of Traveling To The Young Generation. Journal of Reflective Sociology, 15(2), 406. https://doi.org/10.14421/jsr.v15i2.2141

Tham, A., Croy, G., & Mair, J. (2013). Social Me-dia in Destination Choice: Distinctive Electronic Word-of-Mouth Dimensions. Journal of Travel and Tourism Marketing, 30(1–2), 144–155. https://doi.org/10.1080/10548408.2013.751272

Ulfy, MA, Hossin, MS, Karim, MW, & Anis, Z. (2021). The effects of social media advertising among eco-tourists in Malaysia: An empirical study on Malaysian ecotourism. Geojournal of Tourism and Geosites, 38(4), 997–1004. https://doi.org/10.30892/gtg.38402-736

Utama, R. (2014). Agrotourism as an Alternative Form of Tourism in Bali Indonesia. SSRN Elec-tronic Journal, 1–21. https://doi.org/10.2139/ssrn.2517811

Wang, P. (2015). Exploring the influence of elec-tronic word-of-mouth on tourists' visit intention: A dual process approach. Journal of Systems and Information Technology, 17(4), 381–395. https://doi.org/10.1108/JSIT-04-2015-0027

Zhao, Y., Wang, L., Tang, H., & Zhang, Y. (2020). Electronic word-of-mouth and consumer pur-chase intentions in social e-commerce. Electronic Commerce Research and Applications, 41, 100980, https://doi.org/10.1016/j.elerap.2020.100980