The Influence of Perceived Risk toward Online Purchase Intention (Case Study: Students of Bengkalis State Polytechnic)
Abstract
In this globalization era business competition cannot be avoided. As a result, competition arises in offering quality products at prices that are able to compete in the market. The current phenomenon that is interesting among young people is online shopping. Online shopping is an online trading activity or transaction that takes into account the ease, convenience, conformity and the price offered to consumers as well as the risks that can arise when shopping online. The purpose of this research is to study and try to investigate and also clarify how consumer students of Bengkalis State Polytechnic perceived risk toward online purchase intention.
The results obtained have shown that all the formulated hypothesis is proven to have positive and significant influence. Based in hypothesis testing which is conducted, showing that there is a influence between the perceived risk toward online purchase intention. Based on the results of the study showed that the calculated value of each independent variable is 8.652 for perceived risk, while the value of t table is 1.984467 (t count > t table) means that the perceived risk variable significantly influences the online purchase intention. While the results of the analysis of the coefficient of determination obtained a value of 0.441 or 44.1%, which means the effect of the independent variable (perceived risk) on the dependent variable (online purchase intention) of 0.441, this shows that the contribution of the independent variables amounted to 44.1% while the remaining 55.9% is influenced by other factors not examined in this study.
Full Text:
PDFReferences
Abror, Fery Ansyah. (2019) Pengaruh Persepsi Resiko Dan Kepercayaan Pada Vendor Terhadap Minat Beli Yang Dimediasi Oleh Sikap Konsumen Toko Online Lazada Dikota Padang, Jurnal Kajian Manajemen Dan Wirausaha, 01:01, 46-58.
Adminami 01, 01/02/2020, T Table PDF Lengkap Download Gratis, available at https://rumusrumus.com/t-tabel/, accessed June 09, 2020
Amisha. (2018) Makalah Tentang Jual Beli Online, available from: http://ugiawug.blogspot.com/2017/11/makalah-tentang-jual-beli-online.html, accessed 04 Juli 2019
Aishah Arshad, Maira Zafar, Iffat Fatima, Shaista Kamal Khan. (2015) The Impact of Perceived Risk on Online Buying Behavior, International Journal Of New Technology And Research, 1:8, 13-18.
Bagus Ramadhan, Februari 16, 2020, Data Internet di Indonesia dan Perilakunya Tahun 2020, available at https://teknoia.com/data-internet-di-indonesia-dan-perilakunya-880c7bc7cd19, accesed 20 juni 2020
Baskoro, Rangga. (2018) Kasus Penipuan Toko Online, Bela Hasilkan Ratusan Juta Hasil Penipuan Bermodus Jual Beli Online. Available from: https://wartakota.tribunnews.com/2018/09/12/kasus-penipuan-toko-online-bela-hasilkan-ratusan-juta-hasil-penipuan-bermodus-jual-beli-online, accessed 04 Juli 2019.
Bhatti, Anam, dkk. (2018) The Effect of Financial Risk and Convenience Risk on Online Shopping Behavior with the Moderating Role of Trust, International Journal of Academic Management Science Research (IJAMSR), 2(8), 38-42.
Castillo, Joan, Joseph (2009) Non-Probability sampling. EXPERIMNT Resources.com [www.document]. URL http://www.experiment-resources.com/non-probability-sampling.html (accessed on 30 June 2020).
Dantes, Nyoman. (2012) Metode Penelitian, Andi Yogyakara. Yogyakarta.
Darmawan, Deni. (2013) Metode Penelitian Kuantitatif.
Eka nur kamilah, 2015, Distribusi Nilai R Tabel Signifikansi 5% dan 1%-UPI Repository, available at http://repository.upi.edu/14867/16/S_PEA_1005771_Appendix7.pdf&ved=2ahUKEwirnPH5p7vqAhXjjeYKHZuEDpwQFjAAegQIAhAB&usg=AOvVaw3MdwQyW3zPhcuc6uzaDrj&cshid=1594130928940 , accessed June 09, 2020
Hair, Joseph, F, Jr., Black, William, C., Babin, Barry, J., Anderson, Rolph, E (2010). Multivariate Data Analysis a Global Perspective. 7 Ed. Pearson Education Inc. new Jersey.
Harahap, Dedy Ansari dan Amanah, Dita. (2018) Perilaku Belanja Online Di Indonesia: Studi Kasus, Jurnal Riset Manajemen Sains Indonesia (JRMSI), 9:2, 193-213
Harahap Dedy Absari, Dita Amanah, and Fauzia Agustini. (2018) Effect of Product Completeness and Price on Consumer Purchasing Decision in Smes Market Medan. Jurnal Manajemen, Vol XXII:01, 47-61
Hikmahwati, Fenti. (2017) Metode Penelitian. PT Raja Grafindo Persada, Depok.
Indrawati. (2015) Metode Penelitian Manajemen dan Bisnis Konvergensi Teknologi Komunikasi dan Informasi, PT Refika Adimata, Bandung.
Junaidi, Tabel Durbin-Watson (DW), α=5%, http://junaidichaniago.wordpress.com, soucers from: http://www/standford.edu, accessed June 06, 2020
Karami, Abi Katon dan Tri Wismiarsi (2016) Pengaruh Risiko Pada Keputusan Belanja Online, University Bakrie INDOCOMPAC, 346-359
Kompas.com, oleh Andri Donnal Putera (2018) Jumlah Pembeli “Online†Indonesia capai 11,9 persen dari populasi. Available from: https://ekonomi.kompas.com/read/2018/09/07/164100326/jumlah pembeli-online-indonesia-capai-119-persen-dari-populasi, accessed 01 Juli 2019
Kompas.com. 04 Februari 2019 Riset: Penetrasi Internet Indonesia Naik Jadi 56 Persen, oleh Reska K. Nistanto. Available from: https://tekno.kompas.com/read/2019/02/04/11420097/riset-penetrasi-internet-indonesia-naik-jadi-56-persen, accessed 03 Juli 2019
Lake, Laura. (2019) Perceived Risk and How to Overcome it, available at: https://www.thebalancesmb.com/what-is-perceived-risk-2205541, available at: https://smallbusiness.chron.com/types-perceived-risks-71594.html, accessed 03 Mei 2020
Leonard, Kimberlee. (2019) Types of Perceived Risk accessed
Ly, Anders, Sarina Strahm, and Yiling Zhou. (2017) What drives purchase intention towards ethical products? A study using a modified theory of Planned Behaviour, LinnÓ•us University Sweden, 1-44
Mardalis. (2014) Metode Penelitian Suatu Pendekatan Proposal, PT Bumi Aksara, Jakarta.
Mughnifar Ilham. (2020) Pengertian Wawancara Menurut Para Ahli Terlengkap, available at: https://materibelajar.co.id/pengertian-wawancara-menurut-para-ahli/, accessed 03 Mei 2020
Nofri, Okta, dan Hafifah, Andi. (2018) Analisis Perilaku Konsumen Dalam Melakukan Online Shopping di Kota Makasar, Jurnal Manajemen, Ide, Inspirasi (MINDS), 5:1, 113-132.
Patel VIPUL B. Patel and Dr. A. K. Asthana. (2015) Risk, Trust, Shopping Enjoyment and Consumer Online Shopping Intention, International Journal of Engineering and Management Research, 5:1, 172-175
Praptono, Lutfhia Hana and Haryanto. (2016) Purchase Intention: Do E-Service Scape Has Effect?, Fokus Manajerial, 14: 2, 101-114
Sangadji, Etta Mamang dan Sopiah. (2013) Perilaku Konsumen, C.V Andi Offset.
Sujarweni, V. Wiratna. (2014) Metodologi Penelitian, Pustaka Baru Press, Yogyakarta.
Sugiyono. (2011) Metode Penelitian Administrasi dilengkapi dengan Metode R&D. Alfabeta, Bandung.
. (2012) Metode Penelitian Administrasi dengan Metode R&D, Alfabeta, Bandung.
. (2013) Metode Penelitian Administrasi dilengkapi dengan Metode R&D, Alfabeta, Bandung.
. (2014) Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Alfabeta, Bandung.
. (2018) Metode Penelitian kuantitatif, kualitatif dan R&D, Alfabeta, Bandung.
Zuelseptia Sonya, Rahmiati dan Yunita Engriani. (2018) The Influence Of Perceived Risk And Perceived Ease Of Use On Consumer’s Attitude And Online Purchase Intention, Atlantis Press, 384-390.
Tilaar Florida, S.L.H.V. Joyce Lapian, Ferdy Roring. (2018) Pengaruh Kepercayaan, Dan Motivasi Terhadap Minat Beli Pengguna Shoppe Secara Online Pada Anggota Pemuda Gmim Zaitun Mahakeret, Jurnal EMBA, 6:4, 2028-2037.
Yovirizka, Inggarani Ulfa Dan Wahjoedie. (2018) Trend Keputusan Belanja Online Mahasiswa Fakultas Ekonomi UM Angkatan 2014, Jurnal Pendidikan Ekonomi, 11:1, 42-47.
DOI: https://doi.org/10.35314/inovbizmik.v1i2.2237
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Sur Yani
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This Journal has been listed and indexed in :
Copyright of Inovbiz: Jurnal Inovasi Bisnis Manajemen Investasi dan Kewirausahaan (e-ISSN : 2776-8139)
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen Investasi dan Kewirausahaan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri BengkalisÂ
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711Â
E-mail: inovbizmk@polbeng.ac.id
www.polbeng.ac.id