Vol 4, No 1 (2024)

June 2024 Edition

DOI: https://doi.org/10.35314/inovbizmik.v4i1

Table of Contents

Articles

Analysis of Integrated Marketing Communication Strategies in Building Brand Awareness (Case Study of SAMASE Brand in Bengkalis)
Putri Fajrin Rahmadhani, Yunelly Asra
PDF (download here)
1-7
The Effect of Design Thinking Applicaiton on Business Model Innovation at PT. RAPP with Creativity of Kaizen Team as Intervening Variable
Nisa Asysyhfa
PDF (download here)
8-18
The Role Of Creativity Analysis And Design Thinking Process To Improve Product Innovation Sehatea
Julia Putri
Untitled Untitled
19-28
The Influence of Halal Certification of MSMEs on Purchase Decision and Customer Loyalty in Bengkalis
Putri Ratna Sari, nageeta tara rosa
PDF (download here)
29-33
The Influence of Customer Relationship Management (CRM) and Service Quality on Customer Satisfaction at the Bengkalis Chamber of Commerce and Industry
Raudahthul Jannah, Nageeta Tara Rosa
PDF (download here)
34-38
Analysis of Factor That Affect The Closure of JD.ID Ecommerce Platform
Devi Sinaga
PDF (download here)
39-46
THE EFFECT OF PROMOTION AND STORE ATMOSPHERE ON IMPULSE BUYING WITH SHOPPING EMOTION AS AN INTERVENING VARIABLE (EMPIRICAL STUDY OF MALL SKA PEKANBARU VISITORS)
Arief Fadilah, Hutomo Atman Maulana
PDF (download here)
47-57
UTILIZATION OF DIGITAL MARKETING IN INCREASING SALES OF MSME IN BENGKALIS REGENCY (Case Study on MSME of MARTABAK MANDOR, Gatot Subroto Street, Bengkalis City
Jus Piani
Untitled PDF (download here)
58-64
COMPETITIVE STRATEGIES ANALYSIS AT MSME'S ID CAKE AND BAKERY BUKITTINGGI
Sindi Ayu Lestari
PDF (download here)
65-74
A Feasibility Study of Bumdes in the Bengkalis District (Case Study at BUMDES Unggul Sari, Wonosari Village)
Juanda Ju Nanda, Hutomo Atman Maulana
PDF (download here)
75-82
The Effect of Accounting Profit, Retained Earnings and Operating Cash Flow on Cash Dividends (Empirical Study on Sub-Sector Manufacturing Companies Food and Beverages Listed on The Indonesia Stock Exchange Period 2018-2022)
Nuraisyah Nuraisyah, Husni Mubarak
PDF (download here)
83-87
Analysis of Indonesian Startup Companies Affected By the Bubble Burst (Case Study on PT GoTo Gojek Tokopedia Tbk.)
Jumiati Jumiati, Hutomo Atman Maulana
PDF (download here)
88-96