Analysis of Marketing Strategies for Umkm Fostered by PT. Pertamina Hulu Rokan, Mandau District (Case study on UMKM Cahaya Ummi)

Muhammad Arif, Nazrantika Sunarto, Fachro Fiddin

Abstract


This research aims to determine the effect of online marketing on increasing sales and brand awareness of MSME products assisted by PT. PHR in Duri, Mandau District. This type of research is Associative Descriptive. This study uses a quantitative approach. Sampling in the study used purposive random sampling technique, with 1,000 consumers who had purchased PT. PHR's MSME products online. Data testing was carried out using multiple linear regression analysis with the SPSS analysis tool. The results of this research are : Online Marketing has no partial influence on Brand Awareness. Increased Sales has a partial and negative influence on Brand Awareness. Online Marketing and Increased Sales have a sig- nificant effect on Brand Awareness simultaneously.

Keywords: Online Merketing, increasing sales, brand awareness

Keywords


Online Merketing, increasing sales, brand awareness

Full Text:

PDF


DOI: https://doi.org/10.35314/inovbizmik.v3i2.3889

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Muhammad Arif

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.


This Journal has been listed and indexed in :

JournalStories Main logo

Copyright of Inovbiz: Jurnal Inovasi Bisnis Manajemen Investasi dan Kewirausahaan (e-ISSN : 2776-8139)

Creative Commons License
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen Investasi dan Kewirausahaan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri Bengkalis 
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711 
E-mail: inovbizmk@polbeng.ac.id
www.polbeng.ac.id

View My Statistics