Vol 10, No 1 (2022)

DOI: https://doi.org/10.35314/inovbiz.v10i1

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Table of Contents

Articles

MEMBER'S PERCEPTION OF MARGIN AT BMT ISLAM ABDURAB
Wita Dwika Listihana, Idel Waldelmi, Afvan Aquino
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1-7
ANALYZE BRAND EQUITY AND COMPETITIVE ADVANTAGE ON MARKETING PERFORMANCE
Ramdan Nurul Anwar, R. Deni Muhammad Danial, Kokom Komariah
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8-15
DIGITAL TRANSFORMATION IN COOPERATIVE BUSINESS PROCESSES: A STUDY ON COOPERATIVES IN THE GREATER BANDUNG AREA
Ratih Purbasari, Samún Jaja Raharja, Samún Jaja Raharja
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16-22
INTELLECTUAL CAPITAL ANALYSIS AND LEARNING ORIENTATION ON THE PERFORMANCE OF MSMES PANDAI IRON IN SUKABUMI DISTRICT
Moch Alhadi Fahtiansyah, R Deni Muhammad Danial, Nor Norisanti
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23-30
ANALYSIS OF THE INFLUENCE OF MARKET ORIEN-TATION AND KNOWLEDGE MANAGEMENT ON COM-PETITIVE ADVANTAGE
M Rizal Maulana, R Deni Muhammad Danial, Kokom Komariah
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31-39
Modified Value-Based Adoption Model (VAM) in Paid Entertainment Mobile Apps in Yogyakarta
Lusia Tria Hatmanti Hutami, Bernadetta Diansepti Maharani
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40-58
CAPITAL MARKET AND MONEY MARKET ONE ALTERNATIVES FOR FAMILY FINANCIAL MANAGEMENT DURING THE COVID-19 PANDEMIC IN THE COMMUNITY OF CAWANG KELURAHAN JAKARTA TIMUR
Yusuf Rombe
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59-67
The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions
Netty Dyan Prastika, Jecyka Tri Putri Andiska, Jecyka Tri Putri Andiska
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68-74
The Key Success of Local Staple Food Development Program: A Financial Comparison Study on Rice-Analog "Beras Siger" Business in Lampung
Fitriani Fitriani, Ambya Ambya, Ambya Ambya, Sutarni Sutarni, Sutarni Sutarni, Teguh Budi Trisnanto, Teguh Budi Trisnanto, Fadila Marga Saty, Fadila Marga Saty, Rini Desfaryani, Rini Desfaryani
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75-80
DESCRIPTIVE STUDY ON WORK STRESS LEVEL OF INDOMARET’S EMPLOYEES IN BENGKALIS SUBDISTRICT
Lisda Br Sihombing, Bustami Bustami
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81-88
Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community
Fendy Cuandra
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89-95
The Accuracy of Relative Strength Index (RSI) Indicator in Forecasting Foreign Exchange Price Movement
Yulia Rossa Indah, Luh Putu Mahyuni
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96-101