The Influence of Price and Store Atmosphere on Cafe Customer Satisfaction in Bengkalis (Case Study at Bikin Betah Cafe)
Abstract
The objective of this study was to determine the influence of price and store atmosphere on customer satisfaction. The study was faced at Bikin Betah Cafe Bengkalis in May until June 2020. The population of the research were customers with unknown and unlimited numbers in Bikin Betah Cafe. There were 100 respondents from Bengkalis who have visited Bikin Betah Cafe. The data was collected using an online questionnaire and purposive sampling. Data analysis method used desctiptive statistic and multiple linear regression by doing F Test and t test. According to the research results, all hypotheses have a positive and significant influence on customer satisfaction. Price and store atmosphere, together or partially, have a positive and significant effect on customer satisfaction.
Full Text:
PDFReferences
Castillo, Joan, and Joseph. (2009) Non-probability sampling. Experiment ReThusurces.com [www.document] Available from: (http://www.experiment-reThusurces.com/non-probability-sampling.html), accessed 6th April 2020.
Cristo, M., Saerang, E., and Worang, G. (2017) The Influence Of Price, Service Quality, And Physical Environment On Customer Satisfaction. Case Study Markobar Cafe Mando, Journal EMBA, Vol. 5, No 2. Page. 678–686.
Guntur, E., (2010) Transformasi manajemen pemasaran, CV Sagung Seto, Jakarta.
Hair, F., Black, C., Babin, J., and AnderThusn, E. (2010) Multivariate Data Analysis a Global Perspective, 7th Ed., PearThusn Education Inc, New Jersey.
Imanuel dan Tanoto. (2019) Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan di PT Hastaco Tour and Travel, AGORA. Vol. 7 No. 1.
Isnandari, A., dan Sunarti. (2018) Pengaruh Kualitas Produk, Store Atmosphere, dan Harga Terhadap Kepuasan Konsumen (Survei pada Java Dancer Coffee), Jurnal Administrasi Bisnis, Vol. 60 No. 3. Hal 104 – 111.
Mulyati, N. (2016) Analisis Pengaruh Kualitas Produk terhadap Keputusan Pembelian Tas Online (TA). Politeknik Negeri Bengkalis.
Nazir, M. (2013) Metode Penelitian, Ghalia Indonesia, Jakarta.
Rinrin dan Arlin (2018) Pengaruh Store Atmosphere, Product AsThusrtment, dan Harga Terhadap Minat Beli Pada Transmart Carrefour Buah Batu Bandung. Jurnal Riset Bisnis Dan Manajemen, Volume 8 no 2. Halaman 90-104.
Setiyaningrum A. (2015) Prinsip-Prinsip Pemasaran, ANDI, Yogyakarta.
Thuspiah dan Syihabudhin. (2008) Manajemen Bisnis Ritel, ANDI, Yogyakarta.
Salsabilah, T. (2018) Pengaruh Food Quality, Dining Atmosphere dan Kesesuaian Harga terhadap Kepuasan Pelanggan Cafe Ria Djenaka Shining Batu, Jurnal Administrasi Bisnis, Vol. 54 No. 1. Hal 140–148
Sugiyono. (2018) Metode Penelitian Kuantitatif, Kualitatof, dan R&D. ALFABETA, Bandung
Sunyoto, D. (2012) Konsep Dasar Riset Pemasaran & Perilaku Konsumen, CAPS, Jakarta.
Tijiptono, F., dan Chandra, G. (2011) Service, Quality & Satisfaction, ANDI, Yogyakarta.
DOI: https://doi.org/10.35314/inovbizmik.v1i2.2238
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Wilda Niati
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This Journal has been listed and indexed in :
Copyright of Inovbiz: Jurnal Inovasi Bisnis Manajemen Investasi dan Kewirausahaan (e-ISSN : 2776-8139)
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen Investasi dan Kewirausahaan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri BengkalisÂ
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711Â
E-mail: inovbizmk@polbeng.ac.id
www.polbeng.ac.id