Vol 2, No 2 (2022)

Edisi Desember 2022

DOI: https://doi.org/10.35314/inovbizmik.v2i2

Table of Contents

Articles

THE INFLUENCE OF BUSINESS LOCATION AND STORE ATMOSPHERE ON PURCHASING DECISIONS IN RUANG NAMU COFFEE & EATERY
Fadikha Fahruriza, Deni Adha Akbari
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167-171
Observation Study of Business Capital Factors, Business Location, and Marketing Strategies on the Succes of Culinary MSME Business in Dumai City
Monica Putri, Wan Junita Raflah
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172-176
The Influence of Product Quality and Price on Purchase Intention Alfamart Private Label Products
Devi Nopita Sari, Yunelly Asra
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177-180
The Role Of Management Ownership In Moderating The Effect Of Liquidity On Firm Value
Aprih Santoso
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181-190
A COMPARATIVE STUDY THE EFFECTIVENEESS OF SHOPEE AND TOKOPEDIA INSTAGRAM SOCIAL MEDIA BY USING THE EPIC MODEL (A CASE STUDY AT THE COLLEGE STUDENT IN BENGKALIS)
Citra Ashira Forkan, Mohammad Alkadri Perdana, Nageeta Tara Rosa
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191-197
THE EFFECT OF PRODUCT UTILITARIAN ON SWITCHING OF PREMIUM TO PERTALITE PRODUCTS IN BENGKALIS
Annisa April Liyani, Hutomo Atman Maulana
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198-203